The Symbol Group is a new International discussion group for symbol-related matters
OUR AIM
We want to promote a deeper appreciation of the symbol in contemporary society, striving for more diversity and international understanding of the power of simple, direct communication.
OUR CORE MISSION
We will generate biennial symposia using symbol anniversaries to promote the
understanding of symbols in contemporary practice.
OBJECTIVE
Over the last decades, interest in symbols has grown with the rise of a growing global media culture. The primary objective of The Symbol Group is to critically re-evaluate symbol projects such as this to develop more effective visual communication for the future.
FOUNDERS
The combination of our collective knowledge of historic and contemporary symbol culture provides this group with the perfect platform to realize this project and grow the network. Our founders are:
Sue is a UK based graphic designer, writer and researcher. Her research interests are based around archives and build on themes from her doctoral thesis on the legacy of the principles of Isotype. Sue’s current research is based in the Henry Dreyfuss Symbol Sourcebook Archive at the Cooper Hewitt, Smithsonian Design Museum in New York.
Sue Perks
Jason Forrest is a data visualization designer and writer living in New York City. He is the director of the Data Visualization Lab for McKinsey and Company. In addition to being on the board of directors of the Data Visualization Society, he is also the editor-in-chief of Nightingale:
The Journal of the Data Visualization Society. He writes about the intersection
of culture and information design and is currently working on a book about pictorial statistics.
Jason Forrest
Wibo Bakker is a Dutch design
researcher and educator with an interest
in information design and design history. He has carried extensive research into
the development of visual identities and pictograms. Currently he is visiting associate professor at the School of Design of SUSTech, in Shenzhen, China.
Wibo Bakker
Vassoula Vasiliou is a Brand Strategist & Creative Consultant from London. She graduated from the RCA and founded V.V.Creative, an international branding, communications and strategy business. She has been a keen educator and mentor for over 25 years teaching branding, typography and graphic communication to students in the USA, UK and Greece, and has supported several education boards.
Vassoula Vasiliou
Events
UPCOMING
Symbol '24: Icons for society: past, present & future
An exploration of 40 years of symbol culture
More info coming soon
PAST
Symbol '22: Symbol Sourcebook @50
Virtual Symposium
HENRY DREYFUSS
Industrial designer (March 2, 1904 – October 5, 1972)
Industrial designer Henry Dreyfuss (1904-1972) was one of the most successful American industrial
designers from the 1940-1960s, standing alongside other well-known industrial designers of the time such
as Raymond Loewy, Walter Dorwin Teague and Norman Bel Geddes.
His company Henry Dreyfuss Associates designed symbols for their clients from 1950-1965. Throughout his career, he was actively involved with individuals and organisations that wanted to develop and standardise symbols.
To highlighta few of his achievements as an industrial designer, Dreyfuss was responsible for the design of John Deeretractor Model A, (1939), The Round, (1953) and the Polaroid SX-70, (1972). As an author he wrote Designing for People (1955) and The Measure of Man (1960). Dreyfuss paid much attention to collecting data to promote usability and making this data publicly available. The universal tractor symbols he designed for John Deere and his work on distance symbols for the Polaroid Swinger camera show his
expertise in symbol design. He was also involved with clients trying to make symbols designed by Henry
Dreyfuss Associates into an American Standard. (See Russell Flinchum, The Man In The Brown Suit).
BACKGROUD AND ORIGINS
Henry Dreyfuss with symbols circa 1969
(Henry Dreyfuss Archive, Cooper Hewitt Smithsonian Design Museum)
The Symbol Sourcebook was published in 1972 when the growth in internationalism fueled an increasing need for symbols to facilitate worldwide communication.
Henry Dreyfuss Archive, Cooper Hewitt, Smithsonian Design Museum
Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols
by Henry Dreyfuss
This book is, as its subtitle suggests, ‘An Authoritative Guide to International Graphic Symbols’. It was
published in 1972 and has been reprinted many times. It contains an extensive collection of western
symbols. For a long time, it was the classic go-to-book for information on symbols. This may still be
the case. The Symbol Sourcebook is constructed using ‘discipline’, ‘subject’ and ‘form’ to categorize
the symbols.
Henry Dreyfuss Archive, Cooper Hewitt, Smithsonian Design Museum
2022 marked 50 years since Henry Dreyfuss first published his Symbol Sourcebook. The book forms a
comprehensive compendium of international symbols from both amateur and professional bodies.
The supporting archival material (a bequest of Dreyfuss before his death in 1972) is preserved by the Cooper Hewitt, Smithsonian Design Museum, New York, with whom we are collaborating to bring this project to fruition Dreyfuss’ Symbol Sourcebook represents a triumph of a collection, collation, design expertise, academic understanding, organisation, efficiency, administration, and editing. However, when the working papers and correspondence that went into its design and production are revealed, the book forms the tip of a massive graphic design iceberg which gives a unique window into the burgeoning discipline of graphic design in the late 1960s and early 1970s in relation to the creation of symbols for a world which was rapidly becoming consumed by internationalism.
The book also represents a graphic realization of the idealism which existed at that time for symbols to be the way forward for communicating in a world that was becoming more and more complex as internationalism took hold.
Henry Dreyfuss Archive, Cooper Hewitt, Smithsonian Design Museum
A selection of pages from the Symbol Sourcebook by Henry Dreyfuss.
All images kindly provided by Cooper Hewitt, Smithsonian Design Museum from the Henry Dreyfuss Archive
Henry Dreyfuss with John Deere tractor symbols, 1972
Henry Dreyfuss Archive, Cooper Hewitt Smithsonian Design Museum
*Image at top of this page : Henry Dreyfuss Archive, Cooper Hewitt Smithsonian Design Museum
“If a system of symbols could be compiled that would be equally recognisable in Lagos and Lapland, perhaps the dream of a universal basic means of communication could be realised.
I believe this is possible.”
Henry Dreyfuss